Monthly Archives: July 2010


The Long Tail: Can social media bring the ‘dead’ brand ALIVE???

The long tail offers immense possibilities for brands. It can even give your brand a new life. Continue reading


Afraid of negativity in social media? The Risk really is in NOT participating!

Most brands are skeptical about the negativity around such conversations, and the risks of the conversations going ‘out-of-control’. However, the risk really is in NOT participating… Continue reading