Category Archives: Brand Marketing

Brand Marketing


Social media statistics: How will India shape up?

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Gary Hayes’ social media count is an interesting reflection of the exponential growth in usage of social media and allied digital accessories. The social media statistics counter makes extensive use of documented sources. Check out the social media count as … Continue reading

Communicators have to be story-tellers

I came across this excellent presentation by Bob Pickard and would strongly recommend this for anybody and everybody in the communications profession (not just Public Relations).


Social Media for Public Relations

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Mashable recently did an interesting post by Erica Swallow on “Future of Public Relations and Social media“. Erica draws insights from Public Relations professionals around the globe on the impact of social media on Public Relations and the newer tactics … Continue reading


The Long Tail: Can social media bring the ‘dead’ brand ALIVE???

The long tail offers immense possibilities for brands. It can even give your brand a new life. Continue reading


Afraid of negativity in social media? The Risk really is in NOT participating!

Most brands are skeptical about the negativity around such conversations, and the risks of the conversations going ‘out-of-control’. However, the risk really is in NOT participating… Continue reading