Social Media for Public Relations

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Mashable recently did an interesting post by Erica Swallow on “Future of Public Relations and Social media“. Erica draws insights from Public Relations professionals around the globe on the impact of social media on Public Relations and the newer tactics … Continue reading →

The Long Tail: Can social media bring the ‘dead’ brand ALIVE???

The long tail offers immense possibilities for brands. It can even give your brand a new life. Continue reading →

Afraid of negativity in social media? The Risk really is in NOT participating!

Most brands are skeptical about the negativity around such conversations, and the risks of the conversations going ‘out-of-control’. However, the risk really is in NOT participating… Continue reading →